100: Ashleigh Taylor – The Facebook & Google Ads – How To!

Ashleigh Taylor is an internationally award winning portrait photographer and photography speaker/educator based in Santa Barbara, CA. Ashleigh is an accredited Fellow with The Portrait Masters as well as an official mentor of The Portrait System Powered by Sue Bryce. She has spoken at conferences such as The Portrait Masters & WPPI and teaches two online courses which are available through ThePortraitMasters.com.

So you know, now Facebook kind of renamed themselves Meta. So it’s used to be called the Facebook Ads Manager, I guess now it’s technically called the Meta Ads Manager. But basically you’re in your Facebook account, you go to the full ads manager and then there’s this section as you’re building your ad called placements and that’s about where is your ad going to be seen across the different platforms. So you can choose, do you only want it seen on Instagram? Do you only want it seen on Facebook? Do you want the same ad to go to both places?

Yeah, so there’s so many different strategies you can employ with advertising as well. And so that’s like another area where I think people get confused or maybe not even confused but kind of stuck on like everyone just wants leads, right? That’s like the sexy thing. That’s the thing that’s gonna make you money. But where we forget is that before you can ever get a really good lead, you need to build up your audience and you need to have trust and then you’re gonna get a better group of people that already know and like you.

It’s just really about asking yourself the questions – what is the objective here? What’s my goal? What am I trying to accomplish? And understanding that there are other things that you can accomplish with ads besides just, Hey, here’s my offer. Sign up for it, sign up for it. Which is great, but you’ll go a lot farther with that if you take some time to work on these other strategies as well.

I would say just keep going. Cause it’s so easy to get discouraged when you’re running your own business and sometimes you can’t see the path forward, but I’ve been doing this 13 years now, which is like absolutely crazy to me. And there’s been so many points where I considered, should I do something else or should I give up? And I’m so glad that I didn’t. Sometimes you just need to start fresh in the morning, give yourself a little pep talk and just keep going cuz there’s so many amazing opportunities out there for you. You just really have to believe in your vision and yourself and that you are called to this for a reason and that you can still do it.